Logo · Website · Social Media — Case Study
KabadCart
Selling scrap used to feel like a chore. We gave India's kabad a startup-grade brand — one mark, one website and one social system that make recycling feel effortless.
- Client
- KabadCart
- Industry
- Waste Management & Sustainability
- Year
- 2025
- Scope
- Logo · Web · Social
Project Summary
- Client
- Kabad Cart
- Industry
- Waste Management & Sustainability
- Scope
- Logo Design, Website Design, Social Media Graphics
A conversion-focused site and aligned social system lifted pickup intent within two months of launch.
- 2.4× pickup form starts in 60 days
- 94 mobile Lighthouse performance score
- 35% more Instagram profile visits in 8 weeks
- 5 weeks brief to live launch
The Client
Scrap is a ₹50,000-crore habit.
Nobody branded it.
KabadCart turns the doorstep kabadiwala visit into a tap. Schedule a pickup in the app, their team arrives, weighs your scrap on calibrated scales and pays you on the spot — newspapers, metals, e-waste, appliances, everything.
The mission is bigger than convenience: cleaner cities, transparent rates and dignified earnings for local scrap-collector communities.
The Ask
“Make selling scrap feel as modern as ordering groceries — at every single place a customer meets us.”
The Scope
One brand, three battlegrounds
A customer meets KabadCart on their phone, on the web and in their feed — so we designed all three as one system.
The Logo
A KC monogram drawn from recycling arrows — born as an app icon, sharp at 16px, unmistakable on a vehicle door.
Decode the markThe Website
kabadcart.com — a conversion-first site that explains pickup in three steps and funnels visitors straight to the app.
Tour the siteThe Instagram
A reusable post system — rate cards, pickup-day promos and eco-tips that stay on-brand without a designer on call.
See the feedWorkstream 01 — The Logo
Anatomy of the mark
Two initials, three arrows, zero decoration. Scroll through what each piece is doing.
01
One icon, the whole pitch
K for Kabad, C for Cart, three recycling arrows and an app-ready square — the entire business model compressed into one shape you can read at a glance.
K + C + ♻ in one square
02
The K carries the weight
Kabad — scrap — is the everyday word every household already uses. So the K is cut bold and load-bearing: an honest, working letter that does the heavy lifting, exactly like the crews who do the pickups.
The working letter
03
The C never closes
The C of Cart is drawn as an open ring — because in a circular economy the loop never ends. Your old newspaper isn't waste leaving your house; it's material re-entering the cycle.
An open loop, on purpose
04
Three arrows, one promise
Orbiting the C are three recycling arrows: collect, process, renew. They turn a pair of initials into a verb — this mark doesn't say "KabadCart", it says "recycling, in motion".
Collect · Process · Renew
05
An app icon from day one
KabadCart lives on phones, so the logo was born in a rounded square — not squeezed into one later. It ships pixel-sharp as an app icon, a favicon, a map pin and a WhatsApp avatar without a single redraw.
Built for the home screen
06
Green that means go
This green is sampled from growth, not money — fresh leaves, verified rates, instant payment confirmations. On white it reads clean and civic; on dark it glows like a 'pickup confirmed' notification.
#009F73 — Recycle Green
01
One icon, the whole pitch
K for Kabad, C for Cart, three recycling arrows and an app-ready square — the entire business model compressed into one shape you can read at a glance.
02
The K carries the weight
Kabad — scrap — is the everyday word every household already uses. So the K is cut bold and load-bearing: an honest, working letter that does the heavy lifting, exactly like the crews who do the pickups.
03
The C never closes
The C of Cart is drawn as an open ring — because in a circular economy the loop never ends. Your old newspaper isn't waste leaving your house; it's material re-entering the cycle.
04
Three arrows, one promise
Orbiting the C are three recycling arrows: collect, process, renew. They turn a pair of initials into a verb — this mark doesn't say "KabadCart", it says "recycling, in motion".
05
An app icon from day one
KabadCart lives on phones, so the logo was born in a rounded square — not squeezed into one later. It ships pixel-sharp as an app icon, a favicon, a map pin and a WhatsApp avatar without a single redraw.
06
Green that means go
This green is sampled from growth, not money — fresh leaves, verified rates, instant payment confirmations. On white it reads clean and civic; on dark it glows like a 'pickup confirmed' notification.
Color & Type
A palette that sorts itself
Five colors, zero ambiguity — green acts, black informs, white breathes. Tap any swatch to copy it.
Leaf → Recycle → Deep
The material
Kabad is green — the scrap, the value, the planet side of the deal.
The service
Cart is ink — the logistics, the weighing, the payment. All business.
One word, split exactly where the business splits
A compound name, color-coded
KabadCart is two ideas glued together — your scrap, their cart. The two-tone break makes the name parse instantly, even at a glance from a moving rickshaw.
Geometric sans, zero nostalgia
Scrap dealing is a century-old trade; the type deliberately isn't. A bold geometric sans with tight tracking positions KabadCart beside fintech apps, not junkyards.
The K and C echo the icon
The same two letters carry the icon and the wordmark, so the brand survives anywhere — full lockup on the website, square alone on the app store, plain text in an SMS.
Workstream 02 — The Website
kabadcart.com, built to convert
The real site, panning below — designed and developed by us as the brand's 24/7 salesperson. Hover to pause.
A hero that sells in five seconds
Rate check, pickup CTA and app badges above the fold — a visitor knows what KabadCart does before they scroll.
How-it-works in three steps
Schedule → weigh → get paid. The pickup flow is explained like an app onboarding, because that's where users end up.
Transparent rate cards
Live scrap rates per material build the trust a cash-for-junk business lives or dies on.
Built to expand
City pages, partner funnels and a structure that scales as KabadCart rolls out across Rajasthan.
Strategy, design and development — all by Aucio Infotech.
Workstream 03 — The Instagram
A feed that sells scrap daily
The real @kabadcart profile — the post system we designed, live on Instagram.
Not posts — a posting system
Templates, not one-offs
Rate cards, pickup promos, eco-tips, milestones and festival creatives — a reusable kit where every post comes out on-brand without a designer on call.
Built for the scroll
Big numerals, two-tone headlines and the green square in every corner — posts read in the half-second a thumb gives them.
Content that compounds
Weekly rates train followers to check the feed; tips and milestones make a scrap company genuinely worth following.
In The Wild
One mark, every surface
App store, browser tab, vehicle door, sticker roll — the system holds everywhere without a single redraw.
App icon → favicon, no surgery
Born in a rounded square, the mark survives every shrink — still unmistakably KC at 20px in a browser tab.
Mono, ready for anything
Single-color knockouts for invoices, embroidery, engraving and one-ink print — green, white or ink.
Fleet livery concept
Every pickup van is a moving billboard — the knockout mark plus the two-tone wordmark, readable at traffic-light distance.
Scan. Schedule.
Sold.
KABADCART.COM
Sticker-roll ready
Die-cut badges for storefronts, society notice boards and the back of every auto in the fleet.
Your Turn
One team for your logo, website and social.
KabadCart didn't hire three agencies — they hired one system. Whether you need a mark that works at 16 pixels, a website that converts, or a feed that posts itself, we design it as one brand.
Free discovery call · Logo, web & social under one roof · Launch-ready delivery
