Logo · Website · Instagram — Case Study
Riya Soni Kundan House
Four generations of Jaipur goldsmiths deserved more than a clip-art crown. We engraved their initials into a kundan mandala — then built the website and Instagram presence to match the workshop's craft.
- Client
- Riya Soni Kundan House
- Industry
- Heritage Kundan Jewellery
- Year
- 2025
- Scope
- Logo · Web · Social
Project Summary
- Client
- Riya Soni Kundan House
- Industry
- Heritage Jewellery Manufacturing
- Scope
- Logo Design, Website Design, Instagram Graphics
Heritage storytelling and a B2B-ready site increased wholesale interest while Instagram saves rose on collection posts.
- 40% more wholesale enquiries in 3 months
- 2.8× Instagram saves on collection posts
- 4 generations of craft surfaced above the fold
- 100% in-house craftsmanship on homepage
The Client
A Jaipur workshop where Kundan has been a family language since 1975
From a workshop in Chandpole Bazar, Jaipur, the Soni family crafts South Indian heritage antique Kundan jewellery and Zambian emerald beads — every piece made in-house, from the first gold strip to the final polish. Jewellers across India buy from them. Brides wear them without ever knowing their name.
What they didn't have was an identity that looked like their work. They came to us for a logo — and left with a brand, a website and an Instagram presence that finally match the gold on their benches.
- 1
Shri Ghisilal Ji — The visionary founder
Began the family craft over a century ago
- 2
Mr. Jai Prakash Soni — The master goldsmith
30+ years shaping gold, lac and stone
- 3
Riya Soni — The innovator
New designs, same five-step Kundan ritual
- 1975
- Crafting since
- 4
- Generations of craft
- 100 %
- In-house manufacturing
The Commission
One house, three workstreams
Identity, website and social — designed together so a jeweller meets the same brand at every door.
Logo & Identity
An RS monogram engraved into a mandala of kundan petals — one deep maroon, zero gradients, stamp-ready at any size.
- RS monogram + lockup
- Engraving & foil versions
- Usage guidelines
Website Design & Dev
A heritage-first website that walks buyers from the family story to the five-step Kundan process to a booked meeting.
- Design + development
- Story-driven sections
- Enquiry & meeting funnel
Instagram Graphics
A feed system for jewellers — product frames, price tags and festive posts that keep every tile unmistakably Riya Soni.
- Post & story templates
- Product price frames
- Festive campaign posts
Anatomy of the Mark
Six jewels hidden in one monogram
Scroll the breakdown — every part of the mark borrows from a real piece on the Soni workbench.
Tap a pin — or keep scrolling, the lens follows.
Color & Type
One maroon, weighed like gold
Heritage brands don't need ten colors. They need one that never misses — and a gold that's spent carefully. Tap any card to copy.
Display — engraved serif
Pure gold, timeless beauty
High-contrast serifs echo the wordmark's engraved capitals — headlines read like an inscription on a jewellery box lid.
Support — quiet sans
Ghaat · Paadh · Pakai · Chillai · Poovai — the five steps of Kundan, set in a typeface that stays out of their way.
Body copy, prices and process notes use a humanist sans — modern enough for the web, humble enough to let the serif shine.
One mark, every metal
Because the mark lives in a single color, it stamps, foils and etches without redrawing — proven below from the actual vector.
Stamped
Maroon on cream — letterheads, tags, certificates
Gold-foiled
Gold on velvet maroon — jewellery boxes, invites
Etched
Cream knockout — signage, ribbon, dark packaging
Workstream 02 — The Website
A website with a workshop's patience
The real site, panning below — designed and developed by us, end to end. Hover any frame to pause and look closer.
A story before a catalogue
Ghisilal Ji, Jai Prakash Soni, Riya Soni — three portraits open the site. Heritage buyers meet the family before the inventory.
The five-step Kundan ritual
Ghaat, Paadh, Pakai, Chillai, Poovai — the process is laid out like a ceremony, because for this house it is one.
Collections as an archive
South Indian antique Kundan and Zambian emerald beads, presented with the patience of a museum catalogue — not a discount store.
Built to book meetings
The house sells B2B to jewellers, so every scroll ends the same way: Book a Meeting, WhatsApp, or visit the Jaipur workshop.
Strategy, design and development — all by Aucio Infotech.
riyasonikundanhouse
Jewellery/Watches · Jaipur
120+
posts
Kundan
speciality
1975
est.
Riya Soni · Kundan House
Chandrika Jhumka
₹ 1,250
Festive Edit
Navratri
Specials
9 days · 9 heirlooms
The Kundan Process
"Pure gold,
timeless beauty"
Since 1975
Riya Soni · Kundan House
Temple Jhumka
₹ 950
Zambian Emerald Beads
Smooth · Faceted · Custom
Riya Soni · Kundan House
Royal Chandbali
₹ 1,840
"Pure gold,
timeless beauty"
Since 1975
Workstream 03 — Instagram
A feed that sells like a showroom shelf
We design and produce the house's Instagram graphics — product frames, price tags and festive campaigns built on the same maroon and gold system as the logo and the website.
Price-forward product frames
Jewellers scroll fast. Every product tile carries the piece, the name and the price in one glance — no caption hunting.
Festive campaigns on schedule
Navratri, Karva Chauth, wedding season — a template per occasion keeps the feed celebrating without redesigning from scratch.
A grid that reads as one brand
Maroon, cream, gold. Whether it's a jhumka or a process post, the tile is recognisably Riya Soni before the logo loads.
Riya Soni · Kundan House
Chandrika Jhumka
₹ 1,250
Festive Edit
Navratri
Specials
9 days · 9 heirlooms
Zambian Emerald Beads
Smooth · Faceted · Custom
The Kundan Process
"Pure gold,
timeless beauty"
Since 1975
Riya Soni · Kundan House
Chandrika Jhumka
₹ 1,250
Festive Edit
Navratri
Specials
9 days · 9 heirlooms
Zambian Emerald Beads
Smooth · Faceted · Custom
The Kundan Process
"Pure gold,
timeless beauty"
Since 1975
In the Wild
An identity made to be handled
Jewellery brands live on boxes, tags and certificates — so the mark was designed for foil, thread and ink before it ever touched a screen.
Gold foil · Velvet jewellery box
22K · KUNDAN
HANDMADE IN JAIPUR
Hallmark tag
Riya Soni
Kundan House · Jaipur
riyasoni@kundanhouse.in
Visiting card
Certificate of Authenticity
100% purity assured
Sr. No. RS-2025-114
Certificate seal
Chandpole Bazar · Jaipur
Workshop signage
Your Turn
Your craft deserves a mark this well-set.
Riya Soni Kundan House didn't hire three agencies — they hired one workshop, like theirs. Logo, website and Instagram, designed as a single brand. Yours can be next.
Free discovery call · Logo, web & social under one roof · Heritage brands welcome
