Website Design Case Study
NIMS Heart & Brain Hospital
A multispeciality hospital website engineered for one mission: getting patients to the right care, fast — from emergency contact to specialist booking, all in under three taps.
- Client
- NIMS Heart & Brain Hospital
- Industry
- Healthcare
- Year
- 2025
- Scope
- Design · Development
Client
NIMS Heart & Brain Hospital
Industry
Healthcare / Multispeciality
Year
2025
Location
Jaipur, Rajasthan
A digital front door for one of Rajasthan's leading heart and brain super-speciality hospitals — designed to convert urgency into action.
Scope of Work
The Challenge
A hospital invisible to the people who needed it most
NHBH had world-class infrastructure — including India's first Q-Zen-DSA Cath Lab — but their website wasn't reflecting that standard. Here's what was holding them back.
Slow Load Times
The previous site took 6+ seconds to load on mobile, causing high bounce rates and lost emergency leads.
Not Mobile-First
The site was not optimised for mobile users, who make up over 70% of healthcare searches in India.
Poor Search Visibility
Low SEO scores meant the hospital was invisible for critical local searches like 'best cardiologist in Jaipur'.
Fragmented Booking Flow
Appointment booking required multiple steps — users dropped off before completing the form.
Our Process
6 weeks from audit to launch
A structured timeline where every phase had a clear deliverable — no drifting, no surprises.
Discovery & Audit
Week 1- Competitor analysis of top hospital websites
- SEO audit — identified 0 local keywords ranking
- User journey mapping for emergency vs. appointment flows
UX & Visual Design
Week 2–3- Mobile-first wireframes with urgency hierarchy
- Trust-centric UI: doctor credentials, awards, equipment
- Red accent palette for emergency visibility
Development & SEO
Week 4–5- Built with Astro + React for near-instant loads
- Local SEO: Google Business, FAQ schema, location pages
- WhatsApp and phone CTAs on every key section
Launch & Optimise
Week 6- Performance tuning — 98 Lighthouse score achieved
- OG images, sitemap, structured data deployed
- Post-launch analytics monitoring and refinement
The Design
Built for trust, speed, and conversions
Every pixel engineered to answer one question: how fast can a patient find the care they need?
Key Features
- 24/7 emergency hotline with one-tap call on mobile
- Doctor directory with speciality filters and booking
- India-first diagnostic tech highlighted above the fold
- FAQ schema and local SEO driving 'best hospital Jaipur' rankings
- WhatsApp integration on every service and doctor card
- Awards and accreditations as trust anchors throughout
The Results
Impact that speaks for itself
Measurable outcomes from a performance-first, patient-focused redesign.
0
Lighthouse Performance
Core Web Vitals in the green — speed baked in from day one.
~0×
faster load time
From 6+ seconds to under 2 seconds on mobile 4G.
0%
mobile traffic optimised
Responsive design that prioritises thumb-friendly CTAs.
0+
local keywords surfaced
Targeting 'cardiology hospital Jaipur', 'emergency hospital near me' and more.
“Aucio Infotech transformed our online presence. The new website reflects the quality of care we provide and has significantly improved how patients find and connect with us. Our emergency contact and appointment bookings have never been easier to access.”
NIMS Heart & Brain Hospital
Jaipur, Rajasthan
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